Our collaboration with Phoenix Palladium extended to creating a consistent and immersive brand narrative, ensuring a cohesive experience across touchpoints. From conceptualization to execution, we crafted compelling visual identities for various digital campaigns.
During the festive season, we introduced the Diwali and Dhanteras Campaign called “The Sparkle Edit,” which celebrated the festive season with a modern allure. Meticulously curated details inspired by surrealism, created a canvas of timeless sophistication, seamlessly blending tradition with trend.
A stark contrast from the festive flair of earlier campaigns the Black Friday campaign, #DripIntoLuxury, reimagined the shopping experience, drawing inspiration from high-fashion adverts. Stark contrasts, minimalist lines, and impactful copy communicated a refined and bold shopping affair, transcending typical Black Friday narratives.
For The Haul, a luxury shopping festival, we showcased elegant visuals, compelling messaging, and captivating designs that became a strong focal point, deepening our understanding of luxury aesthetics and storytelling within this exclusive realm. Through intricate artworks, we mirrored exclusivity on social media, enticing the audience to indulge in the world of luxury.