PVR Inox
A cinematic icon, redefining entertainment.
For PVR's remarkable Silver Jubilee, we envisioned a celebration beyond the silver screen by creating an AR filter that infused the magic of movies with cutting-edge technology.
PVR Inox
In commemorating PVR’s Silver Jubilee, the challenge was to transcend cinematic boundaries through a unique celebration. PVR envisioned an engaging AR filter by 11 Ouest, capturing the essence of their iconic movie experience. This interactive masterpiece, bridging 25 years of cinematic excellence, seamlessly blended modern gaming elements with classic cinema charm.
The #25yearsofPVR Instagram Filter Challenge became an instant hit, showcasing how innovation can honour tradition and propel cinema into a new era of audience interaction. The collaboration highlighted the synergy between PVR and 11 Ouest, emphasizing meticulous attention to detail in creating an AR filter that resonates with diverse audiences. This digital experience mirrored the enchantment of the silver screen, demonstrating that creative storytelling coupled with innovative technology opens doors to limitless possibilities.
